How To Choose The Right Digital Marketing Company In Canada?

The online presence of your business is an effective method to gain new customers. For any search, there are thousands of search engine results. So, a strategic SEO (search engine optimization) strategy will help your business website to be visible at the top of the search engine results. To begin with, it is always recommended to have a basic understanding of SEO. This will help you in the following ways;

  • Make a list of accomplishments for a successful SEO strategy.
  • Ask the right questions from selected SEO companies.
  • Understand their reporting procedures. 

Measure Your SEO Goals Initially

Developing a basic understanding of SEO will help you plan an SEO campaign. It will help you create realistic SEO goals. Realistic goals are benchmarks that match your short and long-term online marketing expectations. You can decide short and long-term goals for your SEO campaign as per your business needs. One of the most common myths is more web traffic, which means more customers and more revenue. An effective SEO goal is a tangible and achievable target. Some of the examples of constructive SEO goals are:

  • Increase our sales.
  • Increase awareness about our business.
  • Increase our overall email signups and trial/free downloads in a certain amount of time.

These above-mentioned SEO achievements can be measured in numbers and performance. A good SEO company will design a campaign to achieve your online marketing goals. 

Selecting A Good SEO Company Isn’t Easy 

Now, comes the tricky part of deciding which company to hire for your online marketing campaign. One of the best places to start is among your own network. Ask around in your non-competitive B2B network if anyone has used any good SEO company and if they recommend it. Another approach is to search online for an SEO company. Just a plain search for good SEO companies will return with millions of search engine results. You can further refine your search by your preference- a local or a remote SEO company. Many business owners want a local company so they can have all the discussions in person. Others are comfortable doing everything via online communications. Now you should have a list of a few shortlisted SEO companies. Following are some of the key suggestions which will help you select a good SEO company.

Look Up Their SEO Performance Critically

SEO doesn’t only mean rank standings in the search results. A professional SEO company will have its various social accounts, images and logos streamlined. It means their Meta description, Facebook, Google+, and Twitter should promote similar messages and themes. 

SEO is a very competitive field, and a new(er) SEO company might not show up in the top ten results- as they are still working to build their clients. But they should have an online presence on various platforms. Also, you should check their local listings and overall visibility on search results.  A little homework on your part will help you differentiate between a good and a scam SEO company. 

How do they ask and answer questions?

SEO is a field that requires constant communication from both parties (during the early stages). A good SEO company will ask you many questions based on your SEO goals for your website. Some of the questions they should always ask concerning:

  • Your goals
  • Client base
  • Your current SEO performance (if applicable in your case)
  • Your business culture- this is especially important when SEO Company will be writing content for your website.

There is no one fixed and successful SEO solution. Every SEO strategy is tailored to meet the demands of a specific business and its goals. If any SEO company does not answer your questions regarding their SEO practices, then they might not have your best interests at heart. The science of SEO has become very open in recent years. There is no such thing as secret techniques or maneuvers. Any SEO company should be able to answer how they will help you achieve your marketing goals. Open communication shows an SEO company is eager to earn business for you and they care about your business. They should be able to satisfactorily answer your questions observing:

  • Short- and long-term website ranking strategies
  • Most important and relevant keywords of your industry 
  • Their previous SEO works 
  • SEO strategies
  • Reporting methods 

When asked about Google search engine result policies and how they would use them to enhance your rankings, they should be able to answer you in a professional and easy-to-understand manner. This will help you to identify if this specific SEO Company is the right match for you. If they are not able to report their findings in a format that is easy for you to understand then you should take your business elsewhere. 

Experts at Moz recommend asking your SEO company one very important question, “what will you do if your current techniques are not working?” This is an open-end query and you can ask for specific and practical examples from their previous experience. It also provides SEO companies with a chance to really highlight their achievements. They have the chance to show you the benefits of working with them. 

Look For Their Previous Clients And Proven Records

Many SEO companies promote big company names and logos as their clients on their websites. Several times, these claims are false and irrelevant to SEO solutions. Whenever you are considering any SEO company do ask them clearly and directly about their previous SEO clients, strategies employed, and results achieved. Those clients generally do not mind being mentioned in their SEO portfolio as this also generates free indirect publicity for them. So, if any SEO company mentions that their clients wish to remain anonymous, take it as a warning sign that the SEO Company might not be legit.

Checkout Their Pricing Plans Also

Many SEO companies have different types of pricing plans. These prices depend upon the type of marketing plans designed for your business. They offer both flexible and fixed pricing plan options with some upfront payment. On the other hand, if any SEO company is charging by the keyword, it should be considered as a warning sign of deceit. Keywords, be it 1 or 10 do not make a difference. It is the expertise, planning, and execution of the marketing which is the foundation of their cost.

What Is Their Reporting Method?

A good SEO company will always tailor its reports as per the needs and requirements of its clients. Before you finalize your contract with any SEO company ask them to show you a real-life example i.e., not a sample of their reporting methods and metrics. This will help you understand and decide between various SEO companies and if they are a good match for you.


SEO strategy is one of the most effective online marketing tools. A basic understanding of SEO will help you identify the right goals for your business. These goals will help your business get more visibility and higher revenue. In short, a good SEO company will have a uniform online presence. They will answer your questions regarding their SEO practices. They will ask you technical questions about your business and website. They will happily show you their previous performances.

A good SEO company will not just use tags of client companies, they will show you their achievements in terms of performance and rankings of their websites. Reporting methods and prices also vary by every SEO company. A professional SEO company will design their reports which are easy for their clients to understand. It is important for a successful marketing campaign for both parties to be on the same page for marketing campaigns. With preparation, you can employ a worthy, proficient SEO provider and enjoy better visibility and higher rankings on search engine results. 

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